Video: the Kia hamsters are back, getting 'totally transformed'
The ad, set to Lady Gaga's "Applause", features the three hamsters jogging, swimming, and working out on various pieces of gym equipment. At the end, emphasising the message that the Soul has been "totally transformed" with a "sleeker, sexier and more sophisticated" look, the hamsters are seen radically slimmed down, wowing the public at a red-carpet event.
The campaign was produced by Kia's long-time ad agency David & Goliath, and directed by its Executive Creative Director, Colin Jeffery. The MTV Video Music Awards (Sunday, August 25) will feature the commercial; it hits 18,000 movie screens across the U.S. on August 30.